5 Free and Practical Ways to Improve Your SEO

5 free and partial ways for SEO improving organic traffic to a website

Keyword Research Keyword research is the foundation of SEO. It involves identifying the words and phrases that people use when searching for information related to your website or business. There are several free keyword research tools available, such as Google Keyword Planner, Ubersuggest, and Answer the Public, which can help you find relevant keywords with […]

What is the difference between On-Page and Off-Page SEO?

SEO Off Page

Search engine optimisation (SEO) is a powerful and free tool that helps to improve the visibility and ranking of your website on search engine results pages (SERPs), ultimately leading to increased traffic and potential customers, but what is the difference between on-page and off-page SEO? There are two main categories of SEO: On-Page SEO and […]

5 Ways To Ask For Reviews And Why Need To

A Google Maps and Google My Business Listing on an iPhone.

People often make their purchase decisions based on trust. Reviews and testimonials are a fantastic way to boost your marketing for free. Reviews build credibility and push your business to the top of search listings. How do you get reviews? Ask for them! Here are 5 ways to ask for reviews that you can send […]

5 Social Media Trends in 2023

African Girl Recording a Tik Tok for social media

Social media usage is an estimated 4.7 billion people, 60% of the world’s population! Social media has undoubtedly become an integral part of our modern lives and its use is only expected to grow in the coming years. In 2023, we expect to see a variety of new trends that will shape the landscape of […]

TikTok Has Become A Search Engine 

TikTok Has Become A Search Engine, picture of an iPhone with TikTok app.

TikTok Has Become A Search Engine TikTok has sky-rocketed in popularity and has become one of the most popular social media platforms in the world. With its on-trend, addictive, short-form videos that are tailored to your behaviour, TikTok has captured the attention of millions of users around the globe. However, what many people don’t realise […]

10 Tips for Improving Your Linkedin Content

Linkedin is so much more than a social network to boast about your latest qualifications and find jobs. With 875 million active users, building a network of professionals can be an invaluable lead generator for B2B sales. To unleash your inner #influencer you need to craft great content, consistently.  Here are 10 tips for improving […]

Google Analytics is going away

On the 15th of October 2019, Google announced that Google Analytics will be replaced by Google Analytics 4 (GA4). Back in 2019, this didn’t seem so worrying but now time is of the essence. What we know today as Google Analytics will officially stop collecting data on the 1st of July 2023. There’s no need […]

5 Easy-To-Implement Campaigns For Christmas Marketing

Christmas Marketing campaigns

Christmas is just around the corner! Soon you will be seeing (or maybe you already have) the big-name stores putting out their Christmas decor. The brain-infiltrating Christmas tunes will plague every trip to the mall. If you’re wanting to sell more this festive season, and why wouldn’t you, here are 5 clever Christmas marketing campaign […]

Email Marketing: Should Your Business Make Use Of This Channel?

Reasons to try Email Marketing free marketing insights

You’ve probably heard about the countless benefits email marketing has to offer, but what exactly is email marketing and how can your business benefit from it?  Email newsletter marketing is the act of sending a commercial message via email, usually to a group of people, known as a database. Every email that is sent to […]

Creativity Inc. : Overcoming The Unseen Forces That Stand In The Way Of True Inspiration

creativity inc book review

Ed Catmull Category: Business, Management Rating: 9/10 Creativity Inc. is a fast-paced book about the history of Pixar, a company that has redefined the cartoon industry. The book highlights the most important management lessons learned by Pixar and Disney Animation Studios. It highlights how managing creativity is essential to success, how Catmull and others built […]