TikTok has sky-rocketed in popularity and has become one of the most popular social media platforms in the world. With its on-trend, addictive, short-form videos that are tailored to your behaviour, TikTok has captured the attention of millions of users around the globe. However, what many people don’t realise is that TikTok has also become a search engine, allowing users to discover new content, ideas, and products in a way that is unique to the platform.
One of the reasons TikTok has become such a popular search engine is because of its algorithm. The TikTok algorithm is incredibly effective at serving up personalised content to each user. Unlike traditional search engines, like Google, which relies on keywords and other metrics to determine which content to display, TikTok uses a variety of factors, including your browsing history, your location, and your interests, to create a customised feed of content that is tailored specifically to you.
This approach has proven incredibly successful, as users are constantly discovering new and interesting content on TikTok that they might not have found through traditional search engines. For example, if you’re interested in learning how to make a particular recipe or mastering a new workout routine, you can simply search for those topics on TikTok and quickly find dozens of videos from creators who specialise in those areas.
In the fast-paced world of 2023, consumers have become lazy. The idea of having to Google a question and then actually READ an answer is just too terrible. Why would you go through all of that when you could instead type the same question into TikTok and let a stranger explain it to you in 30 seconds with some hip music in the background?
TikTok has noticed the growing trend of users using the platform as a search engine, and has started rolling out search suggestions to selected users. This feature encourages engagement with specific topics, and it’s likely we’ll see it rolled out to a wider audience soon.
Overall, it’s clear that TikTok has quickly become one of the most powerful search engines on the web, offering users a unique and engaging way to discover new content, ideas, and products. Whether you’re looking for entertainment, education, or inspiration, TikTok has something for everyone, and it’s only going to continue growing in popularity in the years ahead.
If you’re not already utilising TikTok why not give us a call? The first 3 emails in our inbox with the subject line “What is TikTok?” will get 2 free short videos and a TikTok account set up. What’s there to lose?