Social Media Strategy Step 2: Get To Know Your Audience

social media strategy part 2

In part one of our look into social media strategy, we got into the goal-setting framework. In step two, we’re diving into target audiences. Although it may be time-consuming upfront, determining a target market allows you to focus your marketing efforts in the most cost-effective way possible.  Once you know who your audience is, understanding […]

Agora How Do I: Improve How Much I am Seen On Instagram?

be seen on Instagram

Agora, How Do I Get Found More On Instagram?  A perfect profile is worth nothing if no one sees it. Here are our top tips for being seen on Instagram.  Use relevant hashtags Instagram hashtags are still one of the most effective ways to get more eyes on your Instagram posts in 2022. Instagram hashtags, […]

Be Seen On Instagram: 10 Tips For Outsmarting The Algorithm

Be seen on instagram our top tips

To give users the best experience and optimise advertising, Instagram developed a complex and dynamic algorithm that decides what users should see on their Instagram feed by organising posts according to user activity and behaviour. Your entire  Instagram feed and, importantly, your customers’ Instagram feeds are arranged according to this mysterious algorithm. So how does […]

Make Your Website SEO Friendly And Watch Your Business Grow

SEO friendly landing page checklist

Many times you hear the term “SEO friendly” or “SEO friendly website” but what does this really mean and why do you need one? How can an SEO friendly website help your business grow? Let’s start with SEO SEO is short for search engine optimisation. By definition, ‘SEO is the art and science of persuading […]

What are logo variations and why do you need them?

what are logo variations

Branding is a very important part of business. If your business is the body, then your brand is the soul. It allows you to connect with your customers, form relationships, trust and it is often the deciding factor in why someone would be your customer and not somebody else’s.  The first step in the branding […]

Creating a winning social media strategy | Part one

The first step in creating a great social media strategy is to establish your objectives and goals. Setting goals is essential to getting the most out of anything you do and are also the start of traceable growth, it is no different when it comes to your social media efforts. You need relevant, measurable social […]

Marketing Your Small Business Effectively: Our 15 Top Tips

marketing your small business

Marketing your small business takes a unique approach. Large corporations have a lot of money to throw at advertising spend and tonnes of in house support. As a small business, your resources may be tighter but knowing how to use them effectively will make all the difference. That’s where we come in, this is our […]

Start-Up To Sustainable Small Business: How To Get Started

starting a small business

Start-up to sustainable small business: how to get started You’ve come up with a brilliant business idea that you are sure is going to work, amazing! But before you change your Instagram bio to #CEO you need to think about what your business does, who you are as a brand, who is your target market […]