The Choice

Edith Eger the choice

Edith Eger Category: Biography Rating: 9/10 In 1944, almost 5 years after the start of World War II, Germany seized complete hold of the town of Kosice in what was then known as Hungary. Sixteen-year-old ballerina and gymnast Edith Eger and her family were abruptly uprooted and sent to a brick factory and later to […]

What Is Brand Anatomy?

what is brand anatomy

The anatomy of a brand is very similar to that of a human personality – it is an outline of your brand based on a set of beliefs and values just like the ones that directly affect your own behaviour, how you present yourself and what your aspirations are in life. These patterns are built […]

Write Social Media Posts That Appeal To Your Audience

social media management Durban posts

Getting started on social media isn’t rocket science but it does take some time and effort to learn the ropes. If you feel like you’re muddling through it or battling to continually come up with something new or engaging, take a deep breath and relax. That’s normal. Luckily, if that is you, you’re in the […]

Writing For Social Media: Guidelines For Different Platforms

writing for social media management: platform constraints

You’ve outlined your customer personas, chosen your platforms and now it’s time to write your social media posts. Before you begin writing for social media, familiarise yourself with the different platform constraints. For the most part, the official guidelines are not massively restrictive but there are some unofficial guidelines which make a difference when it […]

Invisible Women: Exposing Data Bias In A World Designed For Men

invisible women Perèz book review - digital marketing services

Caroline Criado Pérez Category: Social Sciences  Rating: 8/10 Caroline Criado Pérez is a best-selling and award-winning writer, broadcaster, feminist and human rights activist. She is published across the major national media and appears in both print and broadcast as a commentator on a wide range of topics. She looks at feminism not with the view […]

How To Create A Social Media Strategy | Part One

Social media strategy part one

The first step in creating a great social media strategy is to establish your objectives and goals. Setting goals is essential to getting the most out of anything you do and are also the start of traceable growth, it is no different when it comes to your social media efforts. You need relevant, measurable social […]

Blink: The Power Of Thinking Without Thinking

The Getty Centre

Blink: The Power Of Thinking Without Thinking Malcolm Gladwell Category: Psychology Rating: 8/10 Malcolm Gladwell is one of the greatest minds of our time, redefining the way we understand the world around us. In this book, he takes a look at the world within us. This book evaluates the power of first impressions and trusting […]

Social Media Strategy Step 2: Get To Know Your Audience

social media strategy part 2

In part one of our look into social media strategy, we got into the goal-setting framework. In step two, we’re diving into target audiences. Although it may be time-consuming upfront, determining a target market allows you to focus your marketing efforts in the most cost-effective way possible.  Once you know who your audience is, understanding […]

Agora How Do I: Improve How Much I am Seen On Instagram?

be seen on Instagram

Agora, How Do I Get Found More On Instagram?  A perfect profile is worth nothing if no one sees it. Here are our top tips for being seen on Instagram.  Use relevant hashtags Instagram hashtags are still one of the most effective ways to get more eyes on your Instagram posts in 2022. Instagram hashtags, […]