5 Free and Practical Ways to Improve Your SEO
Keyword Research Keyword research is the foundation of SEO. It involves identifying the words and phrases that people use when searching for information related to your website or business. There are several free keyword research tools available, such as Google Keyword Planner, Ubersuggest, and Answer the Public, which can help you find relevant keywords with […]
What is the difference between On-Page and Off-Page SEO?
Search engine optimisation (SEO) is a powerful and free tool that helps to improve the visibility and ranking of your website on search engine results pages (SERPs), ultimately leading to increased traffic and potential customers, but what is the difference between on-page and off-page SEO? There are two main categories of SEO: On-Page SEO and […]
5 Ways To Ask For Reviews And Why Need To
People often make their purchase decisions based on trust. Reviews and testimonials are a fantastic way to boost your marketing for free. Reviews build credibility and push your business to the top of search listings. How do you get reviews? Ask for them! Here are 5 ways to ask for reviews that you can send […]
5 Social Media Trends in 2023
Social media usage is an estimated 4.7 billion people, 60% of the world’s population! Social media has undoubtedly become an integral part of our modern lives and its use is only expected to grow in the coming years. In 2023, we expect to see a variety of new trends that will shape the landscape of […]
TikTok Has Become A Search Engine
TikTok Has Become A Search Engine TikTok has sky-rocketed in popularity and has become one of the most popular social media platforms in the world. With its on-trend, addictive, short-form videos that are tailored to your behaviour, TikTok has captured the attention of millions of users around the globe. However, what many people don’t realise […]
10 Tips for Improving Your Linkedin Content
Linkedin is so much more than a social network to boast about your latest qualifications and find jobs. With 875 million active users, building a network of professionals can be an invaluable lead generator for B2B sales. To unleash your inner #influencer you need to craft great content, consistently. Here are 10 tips for improving […]
Google Analytics is going away
On the 15th of October 2019, Google announced that Google Analytics will be replaced by Google Analytics 4 (GA4). Back in 2019, this didn’t seem so worrying but now time is of the essence. What we know today as Google Analytics will officially stop collecting data on the 1st of July 2023. There’s no need […]
The Ride Of A Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company
Robert Iger Category: Biography/ Business Rating: 7/10 Robert Iger, known fondly as Bob, has led the Walt Disney Company through some of the most significant changes and challenges in the company’s history. In a world with rapidly changing technology and a far larger audience than ever before, the strategy was to acquire or die. Bob’s […]
5 Easy-To-Implement Campaigns For Christmas Marketing
Christmas is just around the corner! Soon you will be seeing (or maybe you already have) the big-name stores putting out their Christmas decor. The brain-infiltrating Christmas tunes will plague every trip to the mall. If you’re wanting to sell more this festive season, and why wouldn’t you, here are 5 clever Christmas marketing campaign […]
The Sales Acceleration Formula
Mark Roberge Business/ Marketing 9/10 How do you get more sales without having to pick up the phone and make a cold call? Mark Roberge argues that the secret is inbound marketing. In this brilliant book, Roberge unpacks his key takeaways from his time as Chief Revenue Officer at Hubspot and explains the tactics that […]